Multi-Channel Marketing refers to the method of advertising your property on listing portals such as HomeAway, Stayz, Trip Advisor and Flipkey.
The benefits of advertising through these channels is that they constantly have high traffic volumes driven by their large marketing budgets which translates to greater audience reach which increases the likelihood of your property being seen and eventually booked.
Listing on multiple channels means you can also select the target market you want to appeal to. Whether it be the luxury traveller or a traveller with pets, there’s a channel targeting every niche.
Depending on your subscription type, property listing portals will take a fee, a commission, or both. Some will be more simple than others, so keeping track of your expenditures across multi-channel marketing is an ongoing necessity.
This is especially important if you’re self-managing your own vacation rental and are looking to succeed.